Cookies: How To Learn From Your Visitors and Improve Your Website
by: Steve Nash
Time for a quick question and answer session.
Question: How can you improve your visitors' experiences of your website, AND at the same time learn how to improve your website (or learn how to increase sales)?
Answer: Use cookies
Cookies? Yes. Let me explain...
=> COOKIES EXPLAINED
A "cookie" is simply a small piece of text information which a web server stores temporarily with your web visitor's browser. (Note: cookies are *not* programs.) This means your visitor's browser remembers some specific information which the web server can later retrieve.
So cookies simply allow your site to store information on your visitor's computer for later use.
A basic example of a cookie in action can be found here - http://www.jsworkshop.com/js3e/list24-1.html
Another example is the "online shopping mall" that uses cookies to add items to a user's "shopping cart" as they browse.
==Aside==
Here are two examples of how my own sites use cookies (I use them to make sure a pop-up window loads at a set frequency):
- Pop-up ONCE ONLY http://www.shoptour.co.uk/webmaster.shtml
- Pop-up ONCE PER DAY http://www.anyonecansellonline.com/tips.shtml
For those interested, the cookie code is stored here http://anyonecansellonline.com/makemoneyfiles/cookie1.js
==Aside==
=> WHY YOUR WEBSITE SHOULD USE COOKIES
Basically, cookies allow you to improve a site visitor's experience of your website. I've listed a few examples to show how you can achieve this:
- Cookies can store visitor preferences. This means you can present customised information to your visitor, as per their own requirements. (This is how portal sites like MSN work.)
- Cookies can pre-fill form fields for your visitor.
- Cookies can automatically login visitors to your site
- Cookies can provide visitor statistics and therefore help you understand your visitors' needs. Cookies can provide site metrics like number of unique visitors, average number of page-views, percentage of repeat visitors et cetera. And cookie-generated statistics are much more accurate than using log files.
(Do remember though, that people sometimes share computers; some browsers are set to reject cookies; and cookies can be erased.)
So not only are cookies an efficient way of keeping track of information, they also help personalise your site visitors' experiences of your website.
And that's the point with cookies - how can *you* help your site visitor?
No, it doesn't mean you can now invade your visitor's privacy! The use of cookies is often abused by site owners, but this ultimately leads to cookie-blocking software being installed and used; so do set your cookies cautiously, and include a privacy statement on your site explaining your use of cookies! (See below.)
=> USE THIS COOKIE RESOURCE
CookieCentral is an excellent resource dedicated to all things Cookie. The site's described as providing "information of persistent cookies, HTTP cookies, cookies with JavaScript, magic cookies, [and] maintaining state with cookies and more."
But don't worry if that sounds too technical for you, CookieCentral really is a great place to learn about the pros and cons of using cookies.
From the concept of cookies through concerns about privacy to JavaScript and CGI demo code - you'll find it all at CookieCentral.
=> OR VISIT THESE SITES TO LEARN ABOUT COOKIES
If you want to know more about how cookies work, then visit these sites:
=> OR JUST DO IT YOURSELF!
As ever, the web is filled with free programs and scripts that allow you to use cookies. Whether you want to use JavaScript, CGI/Perl, PHP or ASP - you can find free resources that help you implement cookies on your site.
JavaScript cookies - http://webdeveloper.earthweb.com/webjs/cookies/
CGI/Perl cookies - http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Cookies/ (all 1 word)
PHP User Personalization System with Cookies - http://www.devshed.com/Server_Side/PHP/Cookies/
ASP and cookies - http://www.w3schools.com/asp/asp_cookies.asp
=> PRIVACY WARNING!
More and more web users are becoming sensitive to their online privacy. Rightly so. And this includes cookies, and how your site uses them. So do make sure that you understand the issues involved, and set your privacy statement accordingly.
This article explains more...
http://www.sitepoint.com/article/p3p-cookies-ie6/1
=> READ MORE...
You can find out a great deal more about using cookies on your site from the following excellent resources. Just do a search for "cookies" and off you go!
--
Cookies can improve your visitors' experiences of your web site, through personalisation. Using cookies, your site may well run more efficiently too, and could provide you with accurate site statistics helping you deliver just what your visitors are looking for.
Just use cookies carefully, so that your visitors benefit!
(And continue to learn from the invaluable resources above, and below ;-) !)
Copyright 2004 Steve Nash
About The Author
STEVE NASH is the author of the ebook: "3 Super-Tips To Build, Promote And Profit More From Your Website." Download your free copy now! http://www.wise-buys.info/bonus.shtml WANT MORE TIPS? Sign-up to his free monthly Build-tips course here! http://www.wise-buys.info/newsletter.shtml |
By Tom Worsley
If you are planning on doing business online with one of the many work from home based businesses available on the internet, then you are going to want to make sure your computer is up to the task.
Although it is possible to get by with a Pentium 1, at todays prices there is no reason to do so. Pentium 4 computers and AMD equivalent computers have dropped in price enormously.
I have to admit, I am still using an Intel Celeron 766 Mh computer but I upgraded the ram to 384 Mb and the hard drive to 80 Gb. Also a high speed internet connection is a must. I am connected to the internet from 8:00 Am to 2:00 Am (18 Hours) continuously every day. This means my security including firewall must be set up properly and working. But thats another article for another time.
Why do you need a powerful computer for your work from home internet business? Well before I upgraded from my Pentium MMX 233 Mh computer I was spending more time re booting from freeze ups and cleaning my hard drive than I was actually working at my internet work from home based business. Yes I started out over 5 years ago using a Pentium MMX 233 with only 160 Mb of RAM and a 3 Gb hard drive, proving that it is possible to build a work from home internet business on an old slow computer. But why would you. I upgraded to a used Celeron 766 Mh computer with 256 Mb of RAM for $200 Canadian. And here in Canada you can buy a Pentium 4 or AMD equivalent for just $400-$500.
I recommend the following main features when looking for your work from home internet business computer.
1. Pentium 4 or AMD Equivalent.
2. 256 Mb of RAM minimum. 512 Mb is better.
3. 80 Gb hard drive or better
4. Ethernet for high speed internet connection.
Your video card is less important unless you plan to play games on your work from home business computer. Cheaper computers come with onboard video which is just fine for business purposes.
Try to get at least a 17 inch monitor. Get an LCD monitor if you can afford it. It will save you all kinds of desk space giving you more room to work.
These are my recommendations for your work from home internet business computer based on my past experiences with my own work from home internet business. They are just guidelines only. In fact you could spend thousands of dollars more than what I have suggested here. Wouldnt we all love to have an AMD 64 computer with 2 Gb RAM, dual 200 Gb raided hard drives and a 21 inch LCD monitor!
About the author:
Tom Worsley is a successful
work from home Internet marketer and independent representative for
Strong Future International (SFI), Owner and Webmaster for
http://kawarthapublishing.com. This article may be re-published on your site or in your newsletter as long as this resource box is included.
3 Summer Computer Tips
Written By: Sharron Senter
1 Summer Computer Travel
Holiday travelers should be on alert when arriving home from long weekends, such as the Fourth of July, a popular time for computer viruses to spread.
Most computer users have a tendency to turn off their computers when away on trips, which means youre not getting newly-released anti-virus patches or anti-spyware updates; the two most common areas that cause computers problems. We recommend you update anti-virus and anti-spyware scans before opening e-mail or going online after an extended absence.
We consistently see an increase in calls for virus related problems immediately following long weekends. Avoid the problems altogether by updating your security software before using your computer. For a free listing of viruses, spyware threats and trends, visit: www.VisitingGeeks.com/downloads.htm
2 -- Should You Leave Your Computer Running?
One question we hear frequently is, "Should I leave my desktop computer on or turn it off?"
There are 2 schools of thought
Turning it on and off numerous times during the day subjects the microcircuits to flexing and fatigue due to change in temperatures. Over time this could lead to a break in the circuitry and result in system failure.
Leaving the computer on all the time puts excess wear on the mechanical components (the hard drive spindle motor and cooling fans).
Best compromise. First user in the morning turns it on; last user turns it off.
We leave our desktops on all the time allowing for scheduled utility tasks to run during overnight hours. We also restart the systems (to flush the RAM and reset the operating system) on a regular basis and routinely remove the case covers to clean out any dust that may have accumulated, especially around the fans and screens.
3 -- Stop Popups!
Never click inside the window of a popup. Instead, close it by clicking on the X in the upper right corner. Many people are fooled into installing spyware applications by popups that promise to clean their system. If you receive a message saying it can help, assume its spyware and dont click!
About the author:
About the Author
Sharron Senter is co-founder of http://www.VisitingGeeks.com- an on site computer repair, security and networking company serving north of Boston, Southern NH and Maine. Visiting Geeks technicians are crackerjacks at squashing viruses, popups and securing and making computers perform faster. Learn more about Sharron at http://www.SharronSenter.com
I like bringing you programs that can spruce up your Windows XP, making it more personal. One area that could really use some shaping up is that boring Blue logon screen. I couldn't just leave this out.
Let's' put it this way: if you have incorporated all the Windows alterations that I have showcased in the past couple of weeks, trying to totally change every aspect of your Windows environment, then you have to have Logon Loader. Otherwise this bromidic logon screen is going to stick out like a sore thumb. So I figured that the subject of customizing just wouldn't be complete without this one last program. I also threw in links to some of our other articles at the end. One for an alternative sidebar (like Longhorn's) download, and the other is an article David did on how to change your logon image.
Logon Loader is a light-weight little program that allows you to download and change your logon screen. I'm sure you know my thoughts on this as I have stated them on several occasions, but just to clarify for you just joining us. My thought is: Windows should have way more flexibility over its appearance, but it doesn't, so we have to go out and download, or even pay for, third-party programs to perform what Windows cannot.
OK, I'm done ranting, let's get on with the program description.
With Logon Loader you can go out to one of several sites and download from a staggering wealth of customized logon screens. These images must be loaded into the program in order to be available in the logon screen list. You choose what image you want to use, Apply, and you're good to go.
With Logon Loader you're not confined to the same image either. You can configure it to choose a new randomized logon image for you every time you log on.
The program is tiny and shouldn't take any time to download or install for that matter. There's not a ton of help out there for it, but it's really easy to use. I hope you enjoy the logon changer and if you missed out on the last two download articles I did then you may want to check them out—they cover other programs similar to this one that change visual aspects of the XP Operating System. All of these programs are a bunch of fun to use and they really personalize your Windows environment .
Download it here...
http://logonloader.danielmilner.com/
Did you know that you can customize your settings, so your computer will run and look just the way you want it to? Well, you can and here's how.
Click on Start, Control Panel and get into the Performance area. XP users need to click on Performance and Maintenance to get to this section. Once in there, look for the link that says "Adjust visual effects." Click on that and a box will pop up with the title of Performance Options.
Here you can select the settings you want to use for the appearance and performance of Windows. You can do everything from animate windows when minimizing and maximizing to show shadows under your menus to smooth the edges of the screen fonts. You can also choose to use a background image for each folder type you have and use visual styles on windows and buttons.
The options are endless, so go ahead and mix it up a little. You better get started on making your computer perform and look the way that pleases you the most and remember, have fun with it!
If you have Windows XP, you have two choices of how your computer logs you in each time you boot up your computer. You can either use the traditional method of using a username and password or you can use what is called the Welcome Screen to log on.
If you want to change the way your computer logs you in each time, you can either disable or enable the welcome screen any time you feel like it. The welcome screen is attached to another XP feature called fast user switching. This is great for anyone who has multiple users of the same PC. The fast user switch method allows one user to leave all of their programs up and running while another person uses the computer. So, then once the second user is done, the first one can go right back to where they left off.
Basically what happens is that when the first user is done, they leave everything the way it is and then they log off for that session. Then they switch the user back to the welcome screen, so it's like a fresh start for the second user.
Now, keep in mind that if this pertains to you, you're going to want to keep the welcome screen feature active. If you happen to have the welcome screen inactive and would like to turn it back on, just go to Start, Control Panel and click on the User Accounts link twice. Choose "Change the way users log on or off" and make sure both the Welcome Screen and Fast User Switching boxes are checked. Then click Apply Options and that part is done.
Now, what if you're just a single user? You may want to disable the welcome screen, because you just may not really need it. The directions for this are almost identical to the ones mentioned above. To disable, make sure you're logged in as the administrator and then go to Start, Control Panel and click on the User Accounts link twice. Choose "Change the way users log on or off" and just uncheck the Welcome Screen box. This will automatically uncheck the Fast User Switching box as well. Then click on Apply Options and exit out of everything else.
Then you're all set. The next time you start up your computer, the traditional method of logging on that was mentioned above will be used, so if you're going to use this method, make sure you're certain you know your username and password.
Now, there's one more option for you. If you don't want the welcome screen or the traditional option, you can disable both of those. To login automatically to a user account and bypass the rest of the prompts, click on Run, type in control userpasswords2 and click OK.
Highlight the account you want to change and then uncheck the box that says "Users must enter a username and password to use this computer."
Once you have done all of that, the next time you reboot your computer, you won't have to worry about the welcome screen or the traditional prompt. You will just be logged in automatically and you'll be set to go.
From: worldstart.com
Have you ever wanted to create your own icon for your desktop? Maybe you're tired of all the original boring ones and you think it's time for a change. Well, you're in luck, because this article will help you in creating your very own icon. You'll no longer have to use the ones that are available by default in Windows XP.
Note: This tip will only work in Windows XP.
Just follow the steps given below to create your own icon!
1.) Open the Paint program by going to Start, All Programs, Accessories, Paint.
2.) Select Attributes from the Image Menu.
3.) The Attributes dialogue box will then open.
4.) Change both the Width and the Height to 32.
5.) From Units, select Pixel.
6.) Click OK.
You'll notice that the height and the width of the screen reduced to 32 pixels. That is going to be the size of your icon.
Now, go ahead and draw whatever you'd like your icon to be in the Paint program. When you're finished, save the file by going to File, Save As. Go ahead and give your file a name, but make sure it's formatted with the .ico extension (.ico is for an icon file). For example, save it as face.ico.
Now, set the Save as Type to be a 24-bit bitmap (*.bmp; *.dib) and then store it in your My Pictures folder.
There you have it! You have created our own icon. Now, let's see how you can replace this icon with the a default icon that Windows XP provides (just in case you ever feel like going back to them).
To do this:
1.) Right click anywhere on your Desktop.
2.) Select New and then from the submenu, select Folder.
3.) A folder named New Folder will be created on your desktop. (You can change this name if you want. Just right click on it and choose Rename).
4.) Next, right click on the new folder and select Properties.
5.) Click on the Customize tab.
6.) Click the command button of Change Icon under the Folder icons menu.
7.) On the next screen, click on Browse and select the face.ico file from your My Pictures folder. Then click OK for the changes to take effect.
Now you can see the icon you created. It will automatically replace the default Windows XP "New Folder" icon. It's not only for your folders; you can also use it for any files, shortcuts, etc. Now, you can go and create any number of icons and replace all of your files and folders, if you so choose.
Go ahead and give it a try and see how it works, but most importantly, have fun with it!
From: worldstart.com
Are you one of the many who use more than one monitor with only one single computer? You know, you only have one computer tower, but you have two monitors. If you've never even heard of this concept, but would like to check it out, read here before you continue reading. Okay, so if you have two monitors, you probably know that the taskbar usually only shows up on one of them, but wouldn't it be nice to have the taskbar on the other side every once in awhile? Or maybe all of the time? I sure thought so! Check this out!
A utility called UltraMon specializes in dual monitor settings and they have come up with a way that allows you to place your taskbar on whichever monitor you choose. To do this, make sure your taskbar is unlocked. If you're not sure if it is or not, right click on the taskbar (where the clock, etc. sits) and make sure the option of "Lock the Taskbar" is unchecked. After that, grab an open area of the taskbar and just drag it over to the other monitor. Then just place it where you'd like it to be docked. It can sit on the bottom of your desktop, on the side, at the top, etc. It's up to you.
If you ever want to move it around, just grab an open area of it and drag it to its new position. I kind of like to have mine docked on the side of my monitor. To me, it's more convenient and it spices up the desktop area too! You have to admit this is pretty cool. Give it a shot!
How much do you depend on certain icons on your desktop? I'm talking about the icons from the likes of My Computer, My Documents, My Network Places and so on. Those are a few of the icons that you probably usually use on a regular basis, so if they're not there, what are you supposed to do? Well, the best answer is, "Get them back!"
Now, there are a couple different ways you may have lost the icons. They could have disappeared when you installed a certain program or even when you upgraded to a new operating system. Either way, you need them, so let's find them again! To enable those icons and more, right click on your desktop and choose Properties. Click on the Desktop tab and hit the Customize Desktop button. Next, under the General tab, check any of the icons you want to appear on your desktop.
Once you do that, they will all be returned to your desktop in full view. You can choose from the icons of My Documents, My Computer, My Network Places and Internet Explorer. Now, on the other hand, you may want to take some of these icons off your desktop. If that's the case, just uncheck them and they will then be out of your way. Easy enough, don't you think?!